Monday, March 26, 2012

Now's the Time to Buy and Sell: More Evidence


Housing Crisis to End in 2012 as Banks Loosen Credit Standards


Capital Economics expects the housing crisis to end this year, according to a report released Tuesday. One of the reasons: loosening credit.

The analytics firm notes the average credit score required to attain a mortgage loan is 700. While this is higher than scores required prior to the crisis, it is constant with requirements one year ago.
Additionally, a Fed Senior Loan Officer Survey found credit requirements in the fourth quarter were consistent with the past three quarters.
However, other market indicators point not just to a stabilization of mortgage lending standards, but also a loosening of credit availability.
Banks are now lending amounts up to 3.5 times borrower earnings. This is up from a low during the crisis of 3.2 times borrower earnings.
Banks are also loosening loan-to-value ratios (LTV), which Capital Economics denotes “the clearest sign yet of an improvement in mortgage credit conditions.”
In contrast to a low of 74 percent reached in mid-2010, banks are now lending at 82 percent LTV.
While credit conditions may have loosened slightly, some potential homebuyers are still struggling with credit requirements. In fact, Capital Economics points out that in November 8 percent of contract cancellations were the result of a potential buyer not qualifying for a loan.
Additionally, Capital Economics says “any improvement in credit conditions won’t be significant enough to generate actual house price gains,” and potential ramifications from the euro-zone pose a threat to future credit availability.

Wednesday, March 21, 2012

Sellers: A MUST read article!


Sellers: This is a great insight into the psychology of a buyer and why we Realtors talk about "staging" so much! Looks like a great blog in general!

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10 Home Staging Tips to Make Your Listing Look like a Model Home

What is it about Model homes that make them so appealing? Is it the freshness of all new; is it the sassy paint colors, the perfectly placed furniture, art and accessories or the beautiful groomed backyard that makes you want to plop right down on that comfy club chair? Well…. Yes to all the above. A builder hold hosts to an array of skilled professionals to make that Model beautiful. From blue print to drawer pulls that Model home is meticulously planned.


Beyond the nicely placed furniture, Model homes are the current reflection of the home environment needs of the target market of the Builder. They are a turn-key product, designed & packaged for the desires of perfect buyer.

Models homes are lovely because they have the latest and the greatest, are fresh and new and are meticulously detailed. Psychology, more than decorating is applied to make them look so fabulous. From architecture to floral arrangements, Model homes are planned with “YOU” in mind.

So how can you make your next listing as appealing as a Model Home? – Here are 10 ways.

1.) Clean. Those nice angled vacuum lines, gleaming windows, and perfectly manicured lawns in Model homes speak to a potential buyer – You don’t have to do a thing. Translate that into - A little elbow grease goes a long way. A super clean home says “turn-key” to the potential buyer. Have every inch of the home, blind slats to porch light glass, super clean and perfectly coiffed. According to a national 2011 survey done by Real Estate based Home Gain (www.homegain.com,)  a $290.00 cleaning investment gives a $1990.00 price increase, or a 586% return!

2.) Fresh & Smells Good. People buy homes on emotion, and your 5 senses are a direct path to your brain. If a home smells and looks “funky,” “doggy,” “smoky,” or if the stove is coated with cooking gone bad – The home is off their list. Just like you would detail your car to sell, invest in clean and spotless carpets, patched, repaired and freshly painted walls and new appliances if the old have seen better days. Be wary to skip this step and take the low road with room refreshers, candles and stove burner covers – Potential buyers are not fooled.

3.) Color. Any advertising executive will tell you color is a key to properly packaging a product; and a listed home is just that, a product. Throw away the off-white manta of old school home staging rules – Welcome to the era of HGTV. Using color is a powerful and inexpensive way of making that home stand out from the rest, and with so many decorating TV shows boasting the benefits of color, you better get hip to hues. From 1st Web impressions to curb-appeal, color is a strong emotional tug for the potential buyer. Update yourself on the latest color trends in wall color, appliance, fixtures, etc… and apply it to your target buyer. For home staging, use earthy, calm tones for the bigger areas such as wall color and add pops of saturated colors in the details; such front doors, accessories or annuals.

4.) Make Space. The joy of a Model home is the acres and acres of unused storage space & beautifully organized closets. Reduce, organize, upscale and edit all the home’s spaces when it comes to closets and storage areas. If the home’s price point dictates, upscale the closets with custom organizing options.

5.) Clear a Path. Consider that many people with be walking through the home. Make sure traffic patterns, entrances and exits are well established. Too much furniture, undefined entrances and awkward walkways confuse and discourage buyers from moving about the property. Follow a Model Home’s lead and create a concise walking pattern for potential buyers starting at curbside to back fence.

6.) Lovely Layouts. From the landscape to furniture placement, take a clue from Models homes that continuity and flow make for a good mix. Create curb appeal with nicely maintained landscaping, added annuals and perennials, an inviting stoop and well groomed walk and driveways. Inside, make sure each room depicts what its function is, enhances the highlights of the room (i.e. fireplaces or upgrades,) and allows the buyer to envision themselves in the space.

7.) Set the Mood. Create ambiance and character in the home with well thought out placement of sensory and lifestyle components. Soft music, lighting on dimmers, candles lit, and fresh floral are all great ideas for Broker or Open houses. If you have concern about candles, battery operated candles that even have timers built in are now readily available. Stage the dining room table tastefully, or set the stage in a back yard with a detailed patio retreat. Offering helpful lifestyle hints has always been in the Model Home arsenal and always is a huge hit.

8.) K.I.S.S. On the opposite note, don’t over accessorize, go over-board with the lifestyle tips or create “store bought theme” rooms (i.e. Chef-with-a-Hat Kitchen or Anniversary Bathtub vignette complete with Champagne bottle and fake ivy.)

9.) Appeal to a Target Buyer. Model home Builders hire tony Marketing companies that create campaigns to market that home. Consider "WHO” the ideal buyer that will be interested in the property is, and market the property accordingly. From advertising photos to furniture, consider who will find this appealing and desirable.

10.) Market, Market, Market. Model Homes have great marketing incentives inside and out. From clear address markers, great signs, to small exit giveaways, to an exit survey - Market that listing to the fullest.

Tuesday, January 31, 2012

Great Article on what Warren Buffet thinks about buying a home now

Sometimes it would be really convenient to know what a financial advisor with an amazing track record would advise that we do with our money. Well, here you go! And the advice is free!

What Does Warren Buffet Think About Buying A Home?

by The KCM Crew on January 30, 2012
Warren Buffet is seen by many as the greatest investor of our time. When he speaks, people listen. Like anyone else in his position of influence, he is criticized by some for using his bullhorn to promote his own business agendas at times. That makes it very interesting when we occasionally learn of how he privately advises those closest to him.
Such a situation occurred this week. Debbie Bosanek, Warren Buffet’s secretary of 37 years, recently purchased a second home in Surprise, Arizona.
In an article in the Omaha World Herald, Mrs. Bosanek discussed her reasons for purchasing a second home and the personal advice she received from Mr. Buffet.
“I just thought it was time to buy a home. Warren tells me that it will be the best opportunity in my lifetime. Mortgage rates are low and prices have dropped dramatically…I share Warren’s view about the future of America, and we believe that our country will do just fine. I’m happy to make this investment.”
The greatest investor of the last century privately has told the people closest to him that buying a home right now will be the best opportunity in [their] lifetime”.
That’s good enough for us. How about you?